Is michelob light still made

Is michelob light still made DEFAULT

Michelob Light


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Beer Description

Traditionally brewed with European hops and a blend of the finest two-row and caramel malts, Michelob Light is fermented and aged with our classic lager yeast strain and cold-matured for balanced crispness.

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Anheuser-Busch brands

Brewing company

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in [1]

The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in [2] Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.


Main article: Budweiser

Budweiser is a % ABV Adjunct pale lager that was introduced in by Adolphus Busch and has become one of the best selling beers in the United States.[3] It is made with up to 30% rice in addition to hops and barleymalt.[4] Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.

Bud Light[edit]

Introduced in as Budweiser Light, and known exclusively as Bud Light by late ,[5] it's Budweiser's flagship light beer with % ABV and calories per 12&#;US&#;fl&#;oz (&#;mL) serving (1,&#;kJ/L).[6] In , the ads transitioned to "Gimme a Light", which worked better than the "Drink It All" song for the new name.

From to , Bud Light aired second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.

Bud Light Platinum[edit]

A slightly sweeter, higher alcohol version of Bud Light launched in early , with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L), 8 fewer than a regular Budweiser.

Bud Light Apple[edit]

Bud Light with apple flavor added. It has calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L). Released in with % ABV.

Bud Light Lime[edit]

Bud Light with lime flavor added. It has calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L). Released in May with % alcohol content, the same alcohol content as Bud Light.

Bud Light Seltzer[edit]

Bud Light released their own alcoholic seltzer water beverage in mid-January, [7] The four flavors available include black cherry, lemon lime, strawberry, and mango, and are made from cane sugar and fruit flavor. Each can has calories per 12 US fl oz serving and has 5% ABV.[8][7]

Bud Light Lime-A-Ritas[edit]

Since April , AB has released a line of 8% alcohol by volume (6% ABV in Canada)[9] flavored malt beverages titled "Bud Light Lime Ritas," with its flagship flavor being the "Lime-a-Rita," a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita," the mango flavored "Mang-o-Rita," and the raspberry flavored "Raz-Ber-Rita." For the winter season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February due to strong sales.[10] After the release of the "Mang-o-Rita" and "Raz-Ber-Rita," A-B released an eighteen-pack case containing six "Lime-a-Ritas," four "Straw-Ber-Ritas," four "Mang-o-Ritas," and four "Raz-Ber-Ritas."[11]

In August , A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita," an apple-flavored margarita sold until November [12]

In February , A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita," a lemonade flavored margarita.[13]

In summer , A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita," a grape flavored margarita. In fall , A-B released the new "Cherry-Ahh-Rita," a cherry-flavored margarita.

In summer , A-B released the new "Peach-A-Rita". A-B also released the new "Orange-A-Rita," in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer , A-B introduced "Splash by Lime-A-Rita," a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita." In the fall of , A-B introduced Pome-Granate-Rita.

In , A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back the watermelon flavor.

In , Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In , A-B introduced Guav-A-Rita.[14]

Budweiser Select[edit]

Budweiser Select, or Bud Select, is a light pale lager that contains % ABV and 99 calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L).[15] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.

Budweiser Select 55[edit]

A version of Budweiser Select that contains 55 calories per 12&#;US&#;fl&#;oz serving (&#;kJ/L) is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only % alcohol content and some Select 55 states "alcohol content not more than % by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be % ABV; by comparison, most American lagers have around 5%.

Budweiser 66[edit]

Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by InBev UK Limited. Launched in July , Budweiser 66 has 84 Calories in a &#;ml serving (just over 10 oz).[16]

Budweiser Repeal Reserve[edit]

A 6% ABV amber lager style introduced in November , inspired by a pre-prohibition recipe.

Bud Ice[edit]

Introduced in October [17] as Ice by Budweiser, it has more alcohol (% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "Strangers in the Night".


A beer with caffeine, ginseng, guarana and alcohol. It contains % ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, , Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of

Budweiser/Bud Light Chelada[edit]

A blend of Budweiser or Bud Light and Clamato. This beverage became available nationally in late [citation needed]

Budweiser Prohibition Brew[edit]

A non-alcoholic beer introduced into the Canadian market in It is anticipated to be available in the United States soon. until the manufacturing name has stopped and Budweiser Zero is now the name of the beer [18] In , AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by [19]

Budweiser NA[edit]

Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.


Budweiser American Ale[edit]

Budweiser American Ale debuted in September The beer claims to offer complex taste without much bitterness. American Ale has a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale is the first beer under the Budweiser name that is brewed with a top fermenting yeast. The beer's darker color is a departure from the other Budweiser brands. Production was discontinued prior to

Budweiser Brew Masters' Private Reserve[edit]

Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which[clarification needed] is tapped to the brew kettles to toast the holiday season."[20]

Budweiser Malt Liquor[edit]

Introduced in limited test markets between and , it's slogan was "The first malt liquor good enough to bear the name."[21]

Bud Dry[edit]

Main article: Bud Dry

Bud Dry was introduced nationally in the U.S. in April [22] with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diät-Pils style. However, after the introduction of Bud Ice in , Bud Dry was not heavily marketed. Production was discontinued in December

Bud Ice Light[edit]

Bud Ice Light contains % ABV and calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L). It undergoes fractional freezing, which Bud Light does not undergo. It was discontinued in

Bud Light Golden Wheat[edit]

On October 5, , Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. This beer had calories per 12&#;US&#;fl&#;oz serving (1,&#;kJ/L), &#;grams of carbohydrates and % alcohol by volume. It was an American Hefeweizen which is based on the classic German Hefeweizen style. Production was discontinued in [23]

Bud Silver[edit]

An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained % alcohol by volume. It was discontinued in after it failed to meet sales expectations.[24]

Red Wolf[edit]

A red ale marketed during the s in the United States. It was enjoyed by some consumers, but neither as well known nor as popular as other Anheuser-Busch brands. Discontinued circa [25]


Michelob Ultra on a supermarket shelf

Michelob is a % ABVpale lager developed by Adolphus Busch in as a "draught beer for connoisseurs".[26] Michelob is the German name for Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery.

In , Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines[citation needed]. Bottled beer began to be shipped soon after, and the brand was introduced in cans in Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January to October

Brand variation[edit]

The company introduced Michelob Light in Michelob Classic Dark was made available in in kegs, with a bottled version following three years later. In , Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest.

saw the introduction of several specialty beers under the Michelob marquee. These include:

  • Michelob Honey Lager
  • Michelob Pale Ale
  • Michelob Marzen
  • Michelob Pumpkin Spice Ale
  • Michelob Winter's Bourbon Cask Ale

AmberBock is a % ABVamber lager which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in

From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In , Michelob launched its Seasonal Specialty Line. These include:

  • Michelob Bavarian Wheat (summer)
  • Michelob Marzen (fall)
  • Michelob Porter (winter)
  • Michelob Pale Ale (spring)

The early 21st century saw in the U.S. a demand for diet beer similar to that of the early s, and in the Michelob line responded with the introduction of Michelob Ultra, advertised as being low in carbohydrates. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.

According to a report by Beer Marketer's Insights and published by USA Today on December 9, , sales of Michelob Light declined by nearly 70% between and The article listed Michelob Light as one of "nine beers many Americans no longer drink."[27]

Michelob 5% alcohol; Michelob Golden Draft % alcohol; Michelob Golden Draft Light % alcohol; Michelob Ultra % alcohol; Michelob Ultra Amber % alcohol; Michelob: ULTRA Lime Cactus, a fruit-infused light pilsner with natural lime flavor and a floral essence derived from the cactus; Michelob: ULTRA Pomegranate Raspberry, a pilsner with a berry aroma, raspberry flavor, and a hint of pomegranate; Michelob: ULTRA Tuscan Orange Grapefruit, a pilsner with fresh juicy orange notes and a slight pink-grapefruit finish.

All fruit flavors have the following nutrition content: calories, g carbs, g protein and g fat, per 12 oz bottle.


Advertisements for Michelob Ultra feature people engaged in sporting activities. The Michelob ULTRA Open at Kingsmill and Michelob Ultra Futures Players Championship, were sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri bicycle race and sponsors the King of the Mountains jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. PGA Tour players Sergio García and Brooks Koepka are both sponsored by Michelob, as well as veteran beach volleyball player Kerry Walsh. Lance Armstrong signed on October 6, a three-year agreement to become Michelob Ultra's new spokesperson and ambassador, but was dropped by the company in after being accused of using performance-enhancing drugs.[28]

Michelob sponsored several episodes of the Diggnation podcast. The hosts, Kevin Rose and Alex Albrecht, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery.[citation needed]

Michelob is famous for its lates TV commercials that used the slogan, "The night belongs to Michelob", which centered on its "night" theme and used songs that had the word "night" or a form of the word "night" in its title, including "The Way You Look Tonight" by Frank Sinatra, "Move Better in the Night" by Roger Daltrey, "Tonight, Tonight, Tonight" by Genesis, "Don't You Know What the Night Can Do?" and "Talking Back to the Night" by Steve Winwood, and a new recording of "After Midnight" by Eric Clapton. In the s and s, Michelob used the slogan "Some days are better than others".[citation needed]

Rolling Rock[edit]

Main article: Rolling Rock

Rolling Rock is a % ABVpale lager launched in by the Latrobe Brewing Company. In May , Anheuser-Busch purchased the Rolling Rock brand from InBev for $82 million and began brewing Rolling Rock at its Newark facility in mid July [29] Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, % ABV, and Rock Light, %; the company also produces a 5% ABV amber lager, Rolling Rock Red. Ingredients are pale barley malt, rice, corn and hops.[30]


Busch Beer, a % ABV economy brand pale lager was introduced in as Busch Bavarian Beer;[31] the brand name was changed in to Busch Beer.[32] Other beers marketed under the Busch brand name are Busch Light, a % pale lager introduced in , Busch Ice, a % ice beer introduced in ,[33] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.[34] At a slightly lower price point than flagship brand Budweiser, it serves as Anheuser-Busch's second most popular brand. It competes directly with the MillerCoors brand Milwaukee's Best, Keystone/Keystone Premium, while Busch Light competes directly with Milwaukee's Best Light, Keystone Light and Southpaw Light and Busch Ice competes directly with the Milwaukee's Best Ice, Keystone Ice/V9 and Icehouse.

In September , Busch released Dog Brew, a non-alcoholic beverage for dogs. The "beer" contains neither alcohol nor hops, but is instead made with pork bone broth, water, vegetables, herbs, and spices.[35]

Shock Top[edit]

Shock Top is a % ABVBelgian-style wheat ale introduced under the name Spring Heat Spiced Wheat brewed in Fort Collins, Colorado as a seasonal beer in , then all year from [36][37] The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the and North American Beer Awards, earning the reputation as America's Beer respectively. It competes directly with the MillerCoors brand Blue Moon.


Natural Light is an economy brand % ABV reduced-calorie pale lager introduced in [38] The brand was originally called Anheuser-Busch Natural Light. In The Wall Street Journal listed it as the fifth largest selling beer in the U.S.[39]Natural Ice is an economy brand % ABV ice beer, introduced in Nearly two decades after the introduction of Natural Ice a malt liquor named Natty Daddy (8% and % ABV) was added to the market in It competes directly with the MillerCoors brand Keystone Light, Milwaukee's Best Light, Southpaw Light while Natural Ice competes directly with Keystone Ice/V9, Milwaukee's Best Ice and Icehouse and Natty Daddy competes against Keylightful, Keystone Lime and Icehouse Edge

Johnny Appleseed[edit]

Johnny Appleseed is a % ABVcider produced by Anheuser-Busch subsidiary Brokenstraw Beverage LLC and introduced in April Brokenstraw Beverage was created by Anheuser-Busch in as a corporate identity to manufacture and distribute Johnny Appleseed out of their Baldwinsville, New York brewery.[40]

LandShark Lager[edit]

LandShark Lager with a wedge of lime.

LandShark Lager, brewed in Jacksonville, Florida, is a % ABV island-style lager launched in as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain, to compete with Grupo Modelo's Corona. Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins and the Miami Hurricanes, was renamed "Land Shark Stadium" for the football season. The contract ended in early , and the stadium was renamed "Sun Life Stadium" as of January 18, , in time for both the NFL Pro Bowl and Super Bowl XLIV. The stadium was renamed Hard Rock Stadium in [41][42][43]

LandShark also has Bar & Grill locations in Pensacola, Florida, Myrtle Beach, South Carolina,[44]Atlantic City, New Jersey,[45]Branson, Missouri, and Biloxi, Mississippi.

The name is derived from the Jimmy Buffett song "Fins", where men in a beach town trying to woo a vacationing woman are referred to as "sharks that can swim on the land."

Previously Craft Beer Ownership[edit]

Goose Island Brewery[edit]

Main article: Goose Island Brewery

Goose Island started in as a brewpub in Chicago, and opened a separate bottling plant there in The brewery and its beers were purchased by Anheuser-Busch InBev in [46] The Chicago brewery continues to produce and sell small batch beers while their national offerings are made in bulk at various Anheuser-Busch facilities.

Blue Point[edit]

Main article: Blue Point Brewing Company

On February 5, , it was announced that Blue Point Brewing Company was being sold to Anheuser-Busch InBev for nearly $24 million. As of the time of sale, the brewery will continue to operate in its Patchogue, New York, location.[47]

10 Barrel[edit]

In November , it was reported that 10 Barrel Brewing, with brewpubs in Bend, Oregon, and Boise, Idaho, would be acquired by Anheuser-Busch. This was the second small brewing company acquired by the company in that calendar year.[48]

Elysian Brewing Company[edit]

Main article: Elysian Brewing Company

Elysian was founded in Seattle, Washington, in by Dave Buhler, Joe Bisacca, and Dick Cantwell. On January 23, , it was announced that Elysian would be sold to Anheuser-Busch in a deal expected to close within three months.[49]

Golden Road Brewing[edit]

The purchase of Golden Road Brewery in Los Angeles was announced on September 23, [50]

Four Peaks Brewery[edit]

Main article: Four Peaks Brewery

Four Peaks announced on December 18, , that it had been acquired by ABInbev as part of its High End unit.[51]

Breckenridge Brewery[edit]

Main article: Breckenridge Brewery

Several days after acquiring the Four Peaks brand and assets, InBev announced the purchase of Breckenridge Brewery, with brewpubs based in Colorado.[52]

Devils Backbone Brewing Company[edit]

Main article: Devils Backbone Brewing Company

Devils Backbone announced on April 12, , that it had been acquired by ABInbev as part of its High End unit.[53]

Karbach Brewing Company[edit]

Main article: Karbach Brewing Company

Karbach Brewing Company announced on November 3, , that it had been acquired by ABInbev as part of its High End unit.[54]

Wicked Weed Brewing[edit]

Main article: Wicked Weed Brewing

Wicked Weed Brewing announced on May 3, , that it had been acquired by ABInbev as part of its High End unit.[55]

Malt liquors[edit]

King Cobra[edit]

King Cobra is a 6% alcohol by volume malt liquor introduced in It is brewed with a warmer fermentation than used for the company's pale lagers, and the ingredients include barley malt and corn.[56] Shortly after its launch, King Cobra was supported by an advertising campaign featuring actor, martial artist, and former American football player Fred Williamson and the tag-line "Don't let the smooth taste fool you!"


Hurricane High Gravity Lager is an % alcohol malt liquor beverage available primarily in the United States. It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Recently, Hurricane High Gravity % has gone from a Black Label to a Silver Label in all of its serving sizes. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a ounce bottle with an ABV of %.


The company introduced a flavored 12% ABV malt liquor under the name Spykes in It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate.[57] It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau found that the labeling of Spykes was illegal.[58][59][60]


  • Bon & Viv Spiked Seltzer a new take on hard seltzer to be introduced to the public on February 3, Super Bowl Sunday[61][62]
  • Green Valley Brewing Company, has a craft beer appearance; "Anheuser-Busch" does not appear on labels of its products.
  • Redbridge, a gluten-free beer made from sorghum.
  • Tequiza was a % ABV fruit flavored pale lager introduced in in limited markets in the US, then withdrawn in January [63]Tequiza Extra, with more Tequila flavor and less lime, was test-marketed in
  • Tilt, a line of fruit flavored malt beverages.
  • Wild Blue Lager, a strong lager with blueberries.
  • Ziegenbock, sold in Texas and nearby states.

Minority ownership brands[edit]

As of January , Anheuser-Busch InBev had % ownership in the Craft Brew Alliance, a beerbrewing company[64] that is composed of several beer and cider brands.

  • Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in in Seattle, Washington;
  • Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in in Portland, Oregon;
  • Kona Brewing Company founded by father and son team Cameron Healy and Spoon Khalsa in in Kona, Hawaii;
  • Omission Beer developed internally in in Portland, Oregon; and
  • Square Mile Cider, launched in

Craft beer distribution alliances[edit]

Beers made by smaller "craft" breweries which are co-distributed with A-B brands by select distributors:[65]


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3 beers Americans no longer drink

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in , sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70 percent. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large -- or once-large -- beer brands with a five-year decline in sales of 30 percent or more.After three years of declining sales, shipments of domestically sold beer are up by more than 1 percent in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

24/7 Wall St.: States That Drink the Most Beer

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with million barrels shipped in , compared to Coors Light’s million. The U.S. beer leader is, by a long shot, Bud Light, with million barrels sold last year.

Budweiser did not quite make the 30 percent decline in sales cutoff for our list, but many other traditional brews did. Old Milwaukee, Milwaukee’s Best and Miller Genuine Draft have all lost 50 percent of their sales since Michelob shipped , barrels domestically in , but sold just , in

While light beer has supplanted full-calorie beer in popularity, sales of most leading light brands have been flat over the past several years. In fact, many of the beers on our list with the biggest declines are light beers that either didn’t catch on or faded out of popularity.  In an interview with 24/7 Wall St., Beer Marketer’s INSIGHTS executive editor Eric Shepard explained that it is specialty beers and craft beers -- not light beer -- that have eaten into sales of traditional full-calorie beer in the past year.

Shepard explained that like most major brand-centered industries, the beer industry has entered a period of aggressively marketing new brands and flavors. “I think that part of the reason that brewers felt we had three down years was primarily the economy but it was also a lack of innovation, and so now you’re seeing [the beer industry] rev up these things,” he said. “The buzzword for this year was innovation.”

To combat the growing popularity of craft brews, major breweries such as Anheuser-Busch Inbev and MillerCoors have aggressively marketed their own specialty beer. Bud Light Platinum, which debuted during the Super Bowl, has been very successful, beating most expectations. Shock Top, also produced by Anheuser-Busch, sold , barrels last year, more than double the previous year’s sales. Another Belgian white beer, Blue Moon, which is sold by MillerCoors, was the 18th-most popular beer sold last year. Shepard expects the focus on nontraditional brews to continue at least through next year. This will likely further reduce sales of the declining brands on our list.

24/7 Wall St.: The Best and Worst Run States in America

24/7 Wall St. identified the nine beers Americans no longer drink based on INSIGHTS top 50 beer brands with at least , barrels in sales in either or with sales declines of 30 percent or more over the same period. Sales for flavored malt beverages and craft beers were excluded from the analysis.

These are the beers Americans no longer drink.

1. Michelob

·         Sales loss ():  percent

·         Brewer: Anheuser-Busch InBev

·         Barrels sold (): ,

American consumers have abandoned Michelob -- a lager brewed since -- at a faster rate than any other beer. From to , sales declined from , barrels to ,, with a 20 percent drop between and alone. No other beer on this list sold less than Michelob. The next-lowest selling beer, Amstel Light, still sold , barrels more than Michelob last year. The brand has not always struggled. According to Beer Marketer’s INSIGHTS’ Eric Shepard, “the superpremium category -- basically between Budweiser and the imports -- Michelob pretty much had that to itself for many years.”

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2. Michelob Light

·         Sales loss ():  percent

·         Brewer: Anheuser-Busch InBev

·         Barrels sold (): ,

From to , shipments of Michelob Light fell by percent, more than any other major light beer in the U.S. While sales of Michelob Light declined, sales of Michelob Ultra -- introduced in , with just 95 calories per 12 ounces -- rose by percent from to Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra. Between , sales of Michelob light fell by 19 percent, more than all but two of the top brands we reviewed.

3. Budweiser Select

·         Sales loss ():  percent

·         Brewer: Anheuser-Busch InBev

·         Barrels sold (): ,

Budweiser Select, introduced in , claims to offer a “distinctively full flavor,” with just 99 calories per ounces -- roughly the same as Michelob Ultra. The brand has not sold well since its introduction, with sales declining by million barrels between and -- more than all but a few top brands. In , Anheuser-Busch InBev also introduced Budweiser Select 55, which the company describes as “the lightest beer in the world with fewer calories than any other beer option currently available.”

Click here to read the rest of 24/7 Wall St.'s Beers Americans No Longer Drink

Michael B. Sauter and Alexander E. M. Hess

The Light Beer Project: Michelob Light

Is Michelob Light beer still made?

These are the beers Americans no longer drink. American consumers have abandoned Michelob &#; a lager brewed since &#; at a faster rate than any other beer. From to , sales declined from , barrels to ,, with a 20 percent drop between and alone.

Does Walmart sell Michelob beer?

Walmart Grocery &#; Michelob ULTRA Light Beer, 24 Pack Beer, 12 FL OZ Cans.

Are Michelob Light and Michelob Ultra the same?

Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has grams of carbohydrates per serving, while Natural Light and Busch Light have grams each.

Is Michelob Light a rice beer?

&#;Anheuser-Busch beers, including O&#;Doul&#;s, are brewed around the world using water, yeast, barley malt, hops and cereal grains (such as rice, corn, or sorghum)&#;.Michelob Light is Vegan Friendly.

by Michelob Brewing Co
Address:Busch Place St. Louis, MO USA
Checked by:Elaine

Is Michelob a good beer?

Michelob Ultra It&#;s our #1 best beer to drink on a diet because it does all that and is lower in carbs than its closest competitor—and tastes great, too.

Is Michelob Ultra a light beer?

Containing only 95 calories and carbs, Michelob ULTRA is a light lager brewed with the perfect balance of Herkules hops and wholesome grains, producing a light citrus aroma and a crisp, refreshing finish. PER 12 FL. OZ.

What is the most popular light beer?

Bud Light
What we found is that Bud Light is the most popular light beer in America. In all, it was the most popular in 25 states and by overall percentage. Coors Light was second by count of states at

Is Michelob Ultra better than Miller Lite?

Both beers champion their low calorie count. Michelob Ultra has 95 calories per can or bottle and Miller Lite 96 calories. Both beers are light beers and low calorie, but why should one extra calorie matter if it means more taste?” says Zach Paciorek, associate marketing manager for Miller Lite.

Is Michelob Ultra a healthy beer?

With 95 calories, grams of carbohydrates, and an ABV of %, Michelob Ultra is definitely one of the healthiest beers out there. I do think it&#;s a bit of a stretch to say that this beer &#;promotes an active, social lifestyle,&#; but it&#;s definitely a good option to include in a healthy diet.


Still made michelob light is

Well Lerka hold on. - No and again no, my noble knight, you first conquer the lady of the heart. Bring her food, build a hut.

Michelob Ultra Pure Gold Review!

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Well, let's try. - Nooo. - Marina screamed.

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