Where are neora products made

Where are neora products made DEFAULT

The FTC Said This Skincare Line Is A Pyramid Scheme

A representative for Neora pointed out that the FTC’s lawsuit focuses on false health claims made on the website for ME Sports, a branded version of the EHT supplement made by Signum before it formally partnered with Neora. The FTC’s lawsuit points out that a press release from Signum touting the same health claims of its EHT products was written by Neora’s public relations team. On Facebook, business pages for individual Neora sellers have made posts that link to the ME Sports website and promote the product.

Truth in Advertising, a consumer advocacy group, sent a letter to the FTC about Neora in 2016, and has been archiving a collection of its exaggerated claims about how much money sellers earn, as well as the false health claims about EHT.

“From its inception, Nerium [Neora] has violated the law with reckless disease-treatment claims and wildly inappropriate income representations,” Bonnie Patten, executive director of Truth in Advertising, told BuzzFeed News. “Given the number of illegal claims made by [Neora] and its distributors, it’s no wonder the FTC felt compelled to bring a lawsuit against it and its founder.”

Sours: https://www.buzzfeednews.com/article/katienotopoulos/ftc-neora-skincare-pyramid-scheme-mlm

TINA’s Take: Nerium’s Move To Disappear and Reinvent Itself as Neora

UPDATE 11/5/19: The FTC has filed a lawsuit against Neora, formerly known as Nerium International, alleging that the company has operated as an illegal pyramid scheme since its founding in 2011. The FTC’s action comes three years after TINA.org filed a complaint with the agency alerting it to the company’s deceptive marketing practices.

What’s Up

Nerium International, a 7-year-old Texas-based MLM and the subject of a TINA.org complaint to the FTC, wants to turn the page. According to a recently launched website registered to Nerium, the top 20 DSA member company is set to debut a new MLM called Neora. It’s framing the maneuver as “a bold rebranding and reinvention as we move forward into the future, never looking back.” Which begs the question: Why does Nerium never want to look back?

In addition to the name change, Nerium says there will be a new global headquarters for Neora and a “revolutionary compensation plan.” But other than that, it doesn’t seem that much is changing. It appears that the same leadership will remain in position; the same skin care products and supplements will be sold; and the same Nerium ‘N’ logo will be tailored for Neora.

Co-founder and chief sales and marketing officer Amber Olson Rourke spins it this way:

Before launching Neora we looked at the products, the brand and the opportunity from every angle so that we could create a revolutionary new business model that richly rewards you for your efforts without all of the gotchas. This is an opportunity to get in on the ground floor of a company that can help you live the life of your dreams and it is built on the foundation of seven years of success.

But that foundation has been crumbling lately.

How We Got Here

Companies change their names for a variety of reasons but one common motivating factor for a rebranding is to escape a checkered past. And let’s be honest, the past few years have not been a bed of roses for Nerium despite its assertions to the contrary. Here are just a few reasons that the company may well prefer to disappear its past:

  • TINA.org filed a complaint against the company with the FTC in 2016 claiming that Nerium and its distributors are making inappropriate health and income claims.
  • Nerium has faced multiple lawsuits, including a 2017 class action claiming that it is a pyramid scheme.
  • The company’s top distributors, Mark and Tammy Smith, along with much of their downline, left Nerium in 2018 for Jeunesse Global, and the divorce has not been pretty with the Smiths suing Nerium and Nerium suing them right back.

The Marketing Pitch in Question

Although Neora is not scheduled to launch until Jan. 10, 2019, employees and distributors have already begun to make inappropriate marketing claims about the newly named company starting with co-founder Rourke’s unsupported income claim that Neora “can help you live the life of your dreams . . ..” Really? According to Nerium’s stale income disclosure statement, the vast majority of its distributors did not make much, if any, money. As for Neora, since it hasn’t launched there is no way of knowing how distributors will fare under the new compensation plan.

Then there’s star distributor Aana Camp who is instructing newbie distributors to focus on recruitment rather than product sales. As she explains it:

I actually started out leading with the business, not necessarily leading with the product because I thought, wow, you know, 100 bucks a month with the shipping and tax [for autoship] that’s nothing to run a multiple million dollar business. … I really want to help you guys with this kind of a recruiting mindset on this call because the recruiting part is – it creates so much leverage for you it’s mind blowing. … I’m always thinking about recruiting that person into my business first and foremost. … Your focus should be on that – recruiting.

Hmm. The FTC has explained that in a pyramid scheme, “participants purchase the right to earn profits by recruiting other participants, who themselves are interested in recruitment fees rather than the sale of products.”

What’s Next

Nerium’s name change will not protect it from pending lawsuits, insulate it from the loss of top distributors, or shield it from examination by TINA.org. If Nerium really does want a fresh start with Neora, it can begin by ditching the inappropriate marketing claims and focus on selling its products rather than recruiting distributors.

UPDATE 7/23/19: According to a complaint filed today against Neora, the company is breaching a confidential settlement agreement that it entered into a year ago with the original maker of Nerium products, Nerium Biotechnology (“Biotech”). The complaint alleges that after diverting millions of dollars into his own pockets that should have gone to Biotech, the CEO of Neora, Jeff Olson, “agreed to pay Biotech $10 million and to give up [Nerium] International’s name, history, star product, and the goodwill associated therewith.” The complaint goes on to claim that Neora is engaged in a false advertising campaign in which it is using old Nerium before-and-after images to sell new Neora products. Biotech also states in the complaint that beginning in August 2019, its Nerium products will be sold through the MLM company, PURE. UPDATE 8/14/19: Biotech has voluntarily dismissed its lawsuit against Neora after the company removed the before-and-after images in question from its website.

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Multi-Level Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits.

Multi-Level Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits.

Tags:MLM or pyramid scheme




Sours: https://www.truthinadvertising.org/tinas-take-neriums-move-to-disappear-and-reinvent-itself-as-neora/
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FTC alleges Neora, formerly known as Nerium, operates an illegal pyramid scheme

In tribute to the baseball season that’s just ended, we’ll start this blog post about an alleged pyramid scheme and supposed miraculous dietary supplements with the words of the great Yogi Berra: “It's like déjà vu all over again.”

The FTC has announced a lawsuit against Neora, LLC, formerly known as Nerium International, LLC. The FTC alleges that Neora, an international multi-level marketing (MLM) company that sells dietary supplements, skin creams, and other products, is an illegal pyramid scheme. The FTC also alleges that it deceptively promotes its Nerium EHT dietary supplement by making unproven claims that it’s a breakthrough antidote for serious brain diseases.

Why déjà vu? The case is the second that the FTC has filed in as many months to halt an alleged pyramid scheme and return money to consumers. In October, the FTC announced a case against AdvoCare International, an MLM seller of health-and-wellness products. Under a settlement, AdvoCare agreed to be banned from multi-level marketing and pay a landmark $150 million to consumers.

Because people still generally refer to Neora as Nerium, we’ll call it Nerium here too. The FTC’s complaint says Nerium markets its products through a sales network of “brand partners,” or “BPs” who it recruits with promises that they can earn “lifestyle-changing income” and gain financial freedom.

In fact, the FTC says, most Nerium BPs end up making little or no money, and a substantial percentage lose money. According to the complaint, Nerium is a classic pyramid scheme that encourages new BPs to make big upfront investments in buying Nerium products, then compensates them based mainly on how many new BPs they recruit, not on their product sales. The new recruits, like the BPs who recruit them, are allegedly encouraged to make large upfront investments in products. But, according to the FTC, it is difficult for most BPs to sell Nerium products because, among other things, consumers often can buy the products directly from Nerium or other sources for the same or less than the best price a BP can offer.

The complaint notes that Nerium also charges BPs numerous fees, including for sales aids, business cards, letterhead, registration at Nerium conferences, and access to its software app. In the end, according to Nerium’s own reports, more than 90% of BPs in the United States earn less than they pay Nerium in product purchases and fees, the FTC says.

The complaint also targets Nerium’s claims about EHT, a coffee extract that it promotes as scientifically proven to prevent, reduce the risk of, or treat Alzheimer’s disease, Parkinson’s disease, concussions, and chronic traumatic encephalopathy (CTE), a degenerative brain disease associated with repetitive brain trauma. According to the FTC, Nerium’s marketing seeks to exploit widespread concerns about the devastating impact that Alzheimer’s and Parkinson’s diseases can have on patients and families. The FTC says Nerium also recruited former professional football players such as Sidney Rice, Steve Weatherford, and Cory Redding Jr. to capitalize on growing awareness of concussion-related brain injuries among athletes, military veterans, and others. As of April 2018, Nerium’s total sales of EHT exceeded $120 million, the FTC says.

But, according to the complaint, it’s illegal to advertise that a product can prevent, treat, or cure a disease unless you have competent and reliable scientific evidence that supports your claim. For claims about Alzheimer’s, Parkinson’s, CTE, and other serious conditions, that means well-controlled human clinical studies. According to the complaint, there are no human clinical trials supporting Nerium’s claims about EHT. As a result, the complaint charges, the claims are false or unsubstantiated, violating the FTC Act.

In addition to Neora, the complaint names its principal, Jeffrey Olson, and two related companies, Signum Biosciences, Inc., and Signum Nutralogix. The FTC has reached a settlement with the Signum companies, but its action against Neora and Olson continues.

The case, filed in federal court in New Jersey, bears watching. In the meantime, it offers insights for MLM businesses and people considering buying into an MLM. Among them:

  • Established truth-in-advertising standards apply to all companies within the FTC’s jurisdiction, including MLMs. Every MLM case the FTC has brought to date has alleged – among other things – misleading money-making representations. The facts bear out that very few MLM participants earn more than a small amount of supplemental income. That’s why it’s unwise for MLMs to make earnings claims – expressly or by implication – that don’t reflect what typical participants achieve. False or unsubstantiated earnings and lifestyle claims violate the FTC Act.
  • For entrepreneurs, it’s wise to view business opportunity pitches with a skeptical eye. This applies especially if the person making the promises stands to make money from your participation. Before investing, run it by someone with proven business savvy who isn’t trying to sell you something. The FTC has specific advice on multilevel marketing, including tips for spotting an illegal pyramid scheme. One possible tip-off: If the promoter’s focus is less on selling the product and more on recruiting new members, think about heading to the nearest exit.
Sours: https://www.ftc.gov/news-events/blogs/business-blog/2019/11/ftc-alleges-neora-formerly-known-nerium-operates-illegal
Neora Business Overview with Top Earner Aaron Dinh

Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness

A decade ago, Jeff Olson wanted to start a company that was just as much about the consumer as it was the life-altering product in their hands. A company that was focused on addressing the question of how to make people better in every sense of the word. 
 
In 2011 Olson’s daughter, Amber Olson Rourke, had a few years’ experience under her belt working with her father at the DermaClinic of Texas in Keller where she served as clinical director. Fresh from completing her education at the University of Florida with a marketing degree, a window of opportunity emerged for father and daughter to apply their skillsets on a larger collaboration. Marrying Rourke’s passion for skin care and the elder Olson’s knowledge of personal development acquired from his establishment of television network The People’s Network in the 1990s devoted to the same, the duo called their venture Nerium. The name came from nerium oleandrin extract, which was the star ingredient in its first anti-aging product. 
 
Years later, in 2019, the company rebranded as Neora to reflect its expansion into wellness using advanced technology, as well as its entry into international markets. Neora means a new era of looking, feeling and living better. “Neo” is the Latin word for new, “Ra,” the Egyptian sun god, and “ora” is simply “edge” in Greek. The brand’s commitment to personal growth and philanthropy formed the pillars of a global skin care and wellness empire that has $2 billion in cumulative sales, according to company officials. Staunch supporters of the brand attest to the positive impacts the products and services have had on their lives over time. 
 
“People come up to me and tell me about the person they’ve become, the better parent, spouse, sibling, son or daughter they are and are excited in making a difference in other peoples’ lives,” said Olson. “That’s the glue that holds us together. We attract givers and believers.”
 
In that time, that mantra was the driver that propelled the Dallas-based global relationship marketing company to earn the 12th spot on Inc. 500’s America’s Fastest-Growing Private Companies list. Neora also managed to forge a solid customer base in North America, Latin America and Asia-Pacific, and made Happi Magazine's Top 50 Household and Personal Products Companies List in 2019. 
 
“I believe that any great person or organization is built on a foundation of a great philosophy,” said Olson. “With the right attitude, anyone can make a difference in their life by redirecting what they’re reading, listening to, and associating with, and start forming positive philosophies. I’ve seen it work for me and other people. There are a lot of people who need it and just don’t know it exists Neora was about getting people to be aware and having access to it.” 
 
The Dawn of a New Era
 
With Neora, Olson, his then-wife Renee, daughter Amber and cofounder Deborah Heisz created an online platform that offered a plethora of resources in self-care for people to unlock their fullest potential. Neora’s website displays skin care products that combat aging along with waist-cinching dietary supplements. Company loyalists can listen along to the Live Happy podcast and radio show produced by Neora’s sister company. Guest speakers detail how to live a healthy, meaningful and purposeful life. With millions of downloads, speakers have included New York Times best-selling author Gretchen Rubin of “The Happiness Project” and “Outer Order Inner Calm.” Another podcast includes Ted Talk lecturer Shawn Achor known for his advocacy of positive psychology and author of “The Happiness Advantage.” Achor is also founder of GoodThink Inc., which works to fuel positivity and optimism at organization and drive business results. 
 
Looking back, a driver of Neora’s growth was the strengthening of its online presence during the cultural shift in digital convergence 10 years ago, insist company executives. 
 
“When we started, online shopping was a thing but not the thing,” explained Heisz. “During the past five years, we’ve really moved into that digital space with a strong social media presence teaching brand partners how to reach people through there. We’ve evolved from traditional direct selling in person to an online, work-when-you-want-to solution. It’s really worked for us.”
 
Some of Neora’s top-selling skin care products contain a myraid of age-fighting ingredients like Eco-Veil, which safeguards skin from the damage of blue light from smartphones and environmental stressors like UV rays from the sun. SIG-1273, an age-fighting ingredient created by Dr. Jeffry Stock, a Princeton University professor, is antioxidant-rich and a skin protectant. Neora encourages users to partake in a 90-day challenge to take and submit before-and-after photos showing off their improvements for a change to win cash prizes. 
 
Hair Care and Wellness Developments 
 
In addition to skin care, the brand also has a hair care line offering a “ProLuxe hair care system. Products include balancing shampoo and conditioner, hair mask and scalp treatment to restore manageability, softness, strength, bounce and body (And if you want to know what iconic hairstyle of the 1980s is making a comeback, click here).

As part of its Weight Management and Wellness System, NeoraFit helps people looking to slim down stay on top of their weight loss goals with a daily three-step program. At breakfast, a Slim + Skin Collagen Powder is mixed into coffee, tea, juice or smoothies that support a healthy metabolism, as well as collagen production for skin, hair and nails. The Block + Balance Pre & Probiotic is imbibed before lunch to support the body’s ability to process dietary fat while easing digestion and curbing cravings. Finally, the Cleanse and Calm Nightly Gentle Cleanse is taken before bed to balance the intestinal tract and improve the body’s ability to flush out toxins while promoting a restful night’s sleep.  
 
Consumers can look forward to new products within the wellness and fitness line in addition to skin care, Olson said. 
 
 “I love that we are a customer-first company, and the vast majority is people who use our products,” noted Olson. Neora is a multi-level marketing company.
 
Full Steam Ahead
 
To further enforce the ripple effect of change, the Neora Ripple Foundation, together with thousands of brand partners, has raised over $6 million for deserving charities that are committed to helping people live their best lives. Of them is Big Brothers Big Sisters of America. Heisz said this charity is dear to Olson, as its mission to provide mentorship has a personal significance for him. He relied on mentors growing up as he lacked a parental figure in his life. Another beneficiary is World Vision, a nonprofit that works to end violence against children, provide disaster relief and education, and eliminates poverty. These charities, Heisz notes, aligns with Neora’s philosophy to help people achieve fulfilling, meaningful lives.  
 
What started out 10 employees at Neora has grown to roughly 100, thanks to a belief in its cause by its corporate team. 
 
“When you have a management team as dedicated to making people better and doing the right thing, you’re going to attract people like you in that regard,” said Heisz. “I think the people make a big difference. If you’re focused on the people, you’re going to have success.”
 
In its 10 years in business, Neora has expanded into global markets including Canada, Mexico, Australia, New Zealand, Columbia, Korea, Hong Kong and Singapore. The company earned two No. 1 spots on Inc. 500’s consumer products category and Beauty Inc.’s Top Sales Gains List. Neora is also a Top 20 member of the Direct Selling Association. The brand’s milestone victories, however, are only a blip on the radar for Heisz, who feels Neora and its feel-good era has miles and miles to go. 
 
“I think this company has a lot more accomplishments ahead; we are barely scratching the surface,” she said.  

"We are proud and humbled by the results our loyal customers and brand partners have experienced from incorporating Neora wellness, haircare and skincare into their lives," said Olson-Rourke. "We know everyone has a story and has different experiences and goals, and we will always love to hear — and see — those continuing results many months and years later."

Sours: https://www.happi.com/contents/view_online-exclusives/2021-09-20/neora-celebrates-a-decade-of-growth-in-anti-aging-/

Made products are where neora

No attention, no affection. I put it in and went to smoke. Well, not that to complain, but as a joke I was sad. Well, I was sad and sad. I listened to such things every shift from them.

Neora Business Presentation with Deborah Drummond, David Cristofoli and Rod Stafford, April 17, 2021

No, I still need to stop by a nearby cafe for work, she lied. - Then all the more, I'll wait for you. - Well, she somehow reluctantly agreed. They stopped near the cafe Karaoke Bar and Lera asked him not to wait. But the man disobeyed.

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Remembering how humble he was at our meetings, I decided to stir him up. Just. See what he's capable of. She invited him to her room.



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