Over the years, diets have been trendy. A couple trends that have become more permanent solutions for people are paleo and keto. That’s where Cave Shake comes into play. The keto and paleo-friendly meal replacement coconut milk shake debuted on Shark Tank in 2018. So, how has the company been doing since then? Find out below.
Details on Cave Shake
1) Holly Heath and Billie Cavallaro are the inventors of Cave Shake. The duo went into the tank in October 2018, according to the official Shark Tank YouTube Channel. Their pitch garnered an offer from guest shark Charles Barkley! Charles gave Holly and Billie the $250,000 they asked for, but at 20% instead of their 10. You can see it in the full video below:
2) It pays to have a celebrity investor like Charles. He went on his show, Inside the NBA and promoted the drink. He even served some to his co-hosts like Shaq! Cave Shake posted about it to their Facebook page.
3) Since Charles came aboard, there have been changes at the company. For starters, the biggest is the name. Cave Shake is now called Space Shake. They’ve also been expanding from being solely online to being in retail stores. Their newest product is the Space Bite, an on-the-go snack.
4) The shakes are made with no more than 6 ingredients. They are gluten and dairy free, and have no sugar. They’re not only paleo and keto-friendly, but they are vegan and and low-carb too! There are a ton of flavors like chocolate and vanilla. You can shop on their website, or on Amazon. But, you’d better hurry, their products are selling out fast!
5) Social media has been a huge help in their success too. With over 19,000 Instagram followers, fans have been loving their shakes and snack bites! 5-star reviews rave about how convenient and healthy they are.
Watch Shark Tank Fridays at 8 PM on ABC or weekday evenings on CNBC for more stories like this.
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Tags:shark tankSours: https://www.therealitytv.com/cave-shake/
What Happened To Cave Shake After Shark Tank?
The Cave Shake founders created a dairy-free, carb-free, and gluten-free shake made with coconut milk.
Ketosis is based on a high fat, low carbohydrate diet; when the body does not have enough glucose for energy, it begins burning fat instead.
While the couple did not walk away from the televised event with their desired agreement, they did obtain one.
What is Cave Shake?
Cave Shake Smoothie is a dairy-free, gluten-free, low-carb coconut milkshake that is ready to drink. It is available in three flavors: vanilla, chocolate, and coffee. It’s the ideal snack (or meal replacement) for anyone following a keto or paleo diet.
In October 2018, Holly Heath and Billie Cavallaro of Los Angeles pitched their food business on Shark Tank.
They entered the Tank looking for a $250,000 investment in exchange for 10% equity and walked out with a deal from guest Shark Charles Barkley – $250k for 20%.
|Company Name||Cave Shake|
|Founder||Billie Cavallaro And Holly Heath|
|Product||Cave Shake Keto Milk Shake|
|Investment Seeking||$250,000 For 10% equity in Cave Shake|
|Final Deal||$250,000 For 20% equity in Cave Shake|
|Episode||Episode 4 Season 10|
Who is the Founder of Cave Shake?
Hollie and Billie, long-time friends, wanted to twist Keto diets, and here is how it all began. The duo created sweet shakes to quell cravings while avoiding dairy, carbohydrates, sugar, and gluten.
Cave Shake was one of the category’s pioneers, offering a ready-to-drink Keto shake as a meal replacement for those following a Paleo or Keto diet.
What inspired them?
Holly Heath and Billie Cavallaro, the entrepreneurs, had personal experience with Paleo-Keto eating and were certain that it was healthy.
Billie was a “hardcore” athlete who competed in sports such as ski racing and discovered that the diet helped him recover more quickly and with less pain.
While Holly described how she had been involved in an auto accident and was left in pain, she concluded that only a Paleo-Keto diet might alleviate her symptoms.
Cave Shake Before Shark Tank
Billie Cavallaro and Holly Heath, founders of Cave Shake, devised a ready-to-drink, low-carb shake free of dairy, gluten, and sugar a few years ago.
They were utilizing personal experience and inventiveness to stay ahead of one of the most popular diet and nutrition fads in recent memory: the Keto diet.
As if producing a magical drink with no sugar, carbs, or dairy wasn’t enough, they gave it a cute, creative name: Cave Shake, a tribute to the drink’s Keto and Paleo-friendly ingredients. (In other words, even our cave-dwelling forefathers could drink it.)
Their product Cave Shake retailed for $7.99 per jar; while the diet smoothies were initially sold only in California, efforts were underway to expand distribution to other states.
Additionally, the company joined with LA Libations, a Coca Cola-affiliated incubator, granting a 15% ownership in exchange for the collaboration.
The shake came in four flavors and may be used as a meal replacement or snack/dessert.
Billie and Holly approach the Sharks for assistance with their delectable diet drink in Season 10, Episode 4. They’re seeking a hefty sum of $250,000 in exchange for a 10% stake in their business.
How Was the Shark Tank Pitch of Cave Shake?
Billie and Holly approached the Tank beaming with excitement. They performed a skit and song about overcoming cravings and sugar crashes, claiming that Cave Shake would enhance your energy and allow you to indulge in a treat without jeopardizing your Keto diet.
Following that, they distributed samples of their coconut milk-based beverage. While some, such as Lori, expressed satisfaction with the flavor, Robert wondered why it tasted strange.
Holly stated that it was sweetened with Stevia and that some people may not love it if they are not used to Stevia products. Billie reported that only one in every hundred people disliked the taste of Stevia.
Robert inquired as to the beverage’s calorie content. When Billie informed them that it was 480 per serving, they laughed.
Holly began to say that you shouldn’t be concerned about calories, and the Sharks laughed once more.
However, Billie emphasized that they were calories derived from healthful plant-based fats that “trick” the body into fat-burning mode. (This fat-burning state is well-documented as ketosis.)
It was time to discuss the numbers. Cave Shake sold for $7.99 a jar and had an average cost of $1.86 across all flavors.
At the time, they were only available in Southern California, in specialty health food stores. In 2017, sales totaled $270,000, and to now, in 2018, they have totaled $182,000.
Billie and Holly were questioned about their personal histories and what prompted them to make the shake.
Billie explained that she used to be a competitive athlete, notably a ski racer and that a ketogenic diet helped her manage her inflammation. Holly revealed that Keto helped her body recuperate following a vehicle accident.
Kevin had doubts about their $2.5 million valuations. That’s when Billie said that they were collaborating with a Coca-Cola-affiliated incubator Called LA Libations.
Holly stated during their appearance on the show that the incubator was a strategic partner.
They were on target to earn an additional $750,000 that year with the incubator’s assistance. Still, guest-Shark Charles Barkley inquired what the two had to give up to collaborate with the incubator.
Holly admitted that they promised 15%. Mark considered a large sum to offer to an incubator and questioned why the startup required assistance from the Sharks.
Billie believed it was critical to collaborate with a diverse group of intelligent individuals to aid in decision-making.
At the same time, Mark questioned why he should supply cash to a company that would offer him less equity than a company that had provided no money at all.
Kevin interjected and inquired as to whether their incubation agreement included a royalty clause.
Holly stated that the incubator would earn a commission on sales above $10,000 but did not specify how much commission they owed the incubator.
Kevin objected to another corporation receiving a royalty for nothing, while he would receive no commission on a $250,000 investment. He was no longer present.
Robert spoke out and stated that he disliked the product’s taste and found the branding unclear. He, too, withdrew.
Mark deemed it to be too much work and thus became the third Shark to pass. Lori stated that she would rather eat her calories than drink them, so she opted out.
That left Charles wondering if Cave Shake included the necessary components to generate energy for sports.
Billie stated that the drink was high in MCTs, which are excellent sources of fuel. Charles offered the two $250,000 in exchange for a 20% stake in the company.
Billie asked if he would reduce his offer to 14%, but Charles believed it was reasonable because they had previously given the incubator 15% for free.
He mentioned that he was considering investing because he had always struggled with weight and wanted to support a product that aids in weight loss.
He believed that investing in good people was a priority. “I enjoy your company, you two,” he stated.
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Holly pressed him to reduce his percentage further, asking if 20% was his final offer, but Charles was unmoved.
Holly remained apprehensive, not wanting to give too much away, but Billie was desperate to work with an athlete like Charles Barkley. Holly conceded, and the two took up the offer.
What Happened To Cave Shake After Shark Tank?
Cave Shake eventually become a Shark Tank success story – albeit under a new moniker. Cave Shake has been renamed Space Shake.
While the company’s website is operational and the firm continues to operate, Space Shake’s press and retail location sections are blank — not a good indication.
Holly and Billie claimed that their relationship with LA Libations had just begun during their appearance on the show.
Soon after they shot, the incubator assisted them with securing shelf space at Whole Foods Market – albeit the chain’s geographic distribution is unknown.
After the show aired, demand in California continued to grow, and the owners partnered with LA Libations to extend beyond Southern California and establish a scaling infrastructure.
They are now only available in Southern California, but you can purchase them through Amazon, which ships worldwide.
Since the product’s debut on Shark Tank, the company has made many improvements. It dropped the strawberry flavor, switched from jar to pouch packaging, and lowered the calorie count per serving — first to 320, then to 210.
This is likely to encourage more people to consume it as a snack rather than a meal substitute.
The company has developed a bar and is developing a snack-sized container for the beverage in terms of snacks.
However, one significant modification appears to have gone unmentioned in marketing materials: Cave Shake changed its name to Space Shake as part of the contract with Barkley.
However, what does the name imply? It is not explained elsewhere – not even on the website’s FAQ or About sections.
On the company’s website (of course), reviews are overwhelmingly positive. However, the limited number of reviews on Amazon is mixed.
The company receives a 2.6 out of 5 ratings on Facebook, and despite having over 21,000 Instagram followers, engagement is modest.
Perhaps with improved distribution, the brand will acquire traction – but in a crowded nutritional-drink market, Space Shake will need to find a way to differentiate itself from its competitors.
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Charles Barkley, the new Shark, provided the entrepreneurs $250,000 in the capital at a 20% discount to the original 10%.
The couple expressed reservations about the concept and questioned whether equity could be reduced to 14 percent and subsequently to at least 18 percent. The couple anticipated Charles would drop below 18 percent, but he remained steadfast.
When the Sharks learned about the incubator deal between Cave Shake and LA Libation, their enthusiasm waned, and a few opted out.
Charles was in, and despite receiving no compensation for learning about the incubator transaction between Cave Shake and LA Libation, he gave a quarter-million-dollar investment. Charles did state that the offer is realistic.
Personally, it aids in my weight loss and business advancement, as well as everyone’s growth.
Charles Barkley offered entrepreneurs Holly Heath and Billie Cavallaro a deal worth $250,000 with 10% equity.
Cave Shake is now known as Space Shake…with more flavors and a broader market reach.
Business Model of Cave Shake
Their firm has flourished after the Duo signed a deal with Charles Barkley on Shark Tank.
The shakes cost an average of $1.86 per unit to manufacture and sell for $7.99 at retail, resulting in a large profit margin on the product.
Cave Shake grossed $270,000 in sales in 2017. The company earned $180,000 in 2018 and was on track to reach a target of $540,000 before pitching on Shark Tank.
In 2019, sales reached $750,000 when pre-orders were included, owing to the Shark Tank effect.
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The product was initially sold at health food stores and online in Southern California. What’s more, it’s now accessible on Amazon as well.
Cave Shake has rebranded as SPACE SHAKE and has built a thriving business that will reach $3 million in revenue by 2020.
Hey Folks, I am Madhav! I lead a team of Marketers at Tech Startup based in Australia. In my free time, I dissect the business models of various businesses. And if there's any free time, I cook some new Dish!
Cave Shake Paleo Diet Shakes
Billy Cavallaro is an athlete and ski racer and has always been interested in the latest and greatest in nutrition and performance. Once she started on the keto diet, she wanted a high-fat, low-carb dessert that fit in with the keto regimen. The diet is effective for losing weight, because the foods allowed promote the break down of fat stored within the body (ketosis). Since studies on coconut oil have determined that it not only sustains ketosis levels but also facilitates weight loss, particularly that stubborn fat that accumulates in the midsection, they used organic coconut milk as the base, then added sea salt, pure vanilla extract, organic stevia and organic guar gum. The result was a delicious, filling milkshake-like dessert that can also be used as a snack or meal replacement. Billy got together with her friends, Karen Mould (co-founder) and Holly Heath (CEO), and the three of them, all with backgrounds in the fine arts, launched Cave Shake.
The New Hope Network awarded Cave Shakes the “Editor’s Choice: Best New Food” for filling a need in the burgeoning keto diet market.
In addition to being keto-friendly, the Cave Shakes are paleo- and vegan-friendly. They also are glutin-, dairy- and sugar-free, as well as the go-to drink for anyone wanting to live a healthy lifestyle and those who simply love creamy coconut milk.
The Cave Shake comes in vanilla, chocolate and coffee. The convenient tubular package goes anywhere without your needing to worry about it breaking or leaking. Drink it anywhere without needing a straw or spoon. At room temperature, the shake is a thin liquid. Refrigerate for three weeks for the milkshake effect. The longer it’s refrigerated, the thicker it becomes. Want a pudding-style treat? Freeze for ½ hour to an hour. For an ice cream consistency, freeze for 2 ½ hours. But don’t freeze for too long (e.g., 24 hours): the shake will lose its creaminess and the texture changes (and not for the good).
Cave Bars are an additional delicious and convenient low-carb snack. The Coconut Pecan Collagen Bite has 8 grams of fat and 3 net carbs; are compatible with keto and paleo diets; are non-GMO; and contain collagen, which is credited with being nature’s Fountain of Youth that burns fat, improves digestion, relieves joint pain and keeps aging skin firm and supple. The bars are sweetened with allulose that is found in maple syrup, figs and raisins.
In August 2018, Cave Shake forged a partnership with L.A. Libations, a company that specializes in creating and incubating early-stage beverage brands at retail. By taking over operations, finances and marketing, L.A. Libations is going to take Cave Shake to the next level.
Shark Tank Air Date: 10/28/18 – Season 10 – Episode 4
Looking for a high-fat, low-carb dessert that’s actually effective for losing weight? Look no further. Cave Shake is one of the latest products designed for the keto diet. It is a ready-to-drink vegan, ketogenic shake that is also an effective meal replacement. Cave Shakes are:
– Dairy Free
– Gluten Free
– Certified Organic
Cave Shakes taste like melted ice cream. They contains coconut milk, natural sugars, stevia, salt, and guar gum. The Ketogenic diet (and yes, Cave Shakes are keto) is a low-carb, high-fat diet that allows your body to lose weight by putting your body into a process of ketosis.” Each 8 oz serving is 450 calories and contains 45 grams of fat.
Cave Shakes’s websites describe them as “creamy and delicious… tubular treats”.
According to Food Navigator, the company partnered with LA Libations that will allow the brand to grow beyond just Los Angeles– where the product was created. Founder and CEO Danny Stepper recently told Food Navigator, “We are huge believers in the brand nad the team and we are being very disciplined not to go too fast, which is rare for us because we have relationships with the biggest of retailers. We’re making sure they have a really legitimate chance to win and our goal is to find sweet spots that are really interesting and we want to be the #1 or #2 player in the category.”
How long can Cave Shakes live on the shelf? If they’re left unopened, they can live up to one year. Once opened, it’s suggested they be consumed within two days. Right now, Cave Shake comes in three different flavors: vanilla, chocolate, and coffee. (The coffee shake is the only one that has caffeine in it).
Cave Shakes can be purchased on the product’s online store, which you can check out here.
A three-pack sampler sells for $24.99, while a 9 pack variety pack sells for $67.41. The company also offers Cave Shake bars, for $4.99.
Cave shake to buy where
Cave Shake: What Happened To Keto Shake After Shark Tank Barkley Deal
Cave Shake pitch on Shark Tank (ABC/Eric McCandless)
Cave Shake is a dairy-free, gluten-free, low carb, ready-to-drink coconut milk shake. It comes in vanilla, chocolate and coffee flavor. It’s the perfect snack (meal replacement or dessert) for anyone on a keto or paleo diet. The founders of Cave Shake, Holly Heath and Billie Cavallaro from Los Angeles, pitched their food business on Shark Tank in October 2018. They went into the Tank seeking an investment of $250,000 in exchange for 10 percent equity — and walked out with a deal with guest Shark Charles Barkley — $250k for 20 percent.
[Cave Shake is on sale at Amazon]
After Shark Tank, Charles promoted Cave Shake on-air on TNT’s Inside the NBA and brought a drink for his co-hosts including Shaq, Ernie Johnson and Kenny “The Jet” Smith. Chuck announced on-air, “When this makes me a billionaire, I’m quitting this damn job” and pleads jokingly with America to “buy this so I can get out this crappy job.” (Barkley has had his “crappy job” at TNT since October 2000.) New episodes of Shark Tank air Sundays at 9 pm on ABC. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New List]
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Holly Heath and Billie Cavallaro hope a Shark will shake on a deal for Cave Shake, their keto diet shake, in Shark Tank episode 1004. The keto diet is very popular these days. It’s a high-fat and low-carb diet that puts the body into a metabolic state called ketosis. This means when the body doesn’t have enough glucose for energy, it burns stored fats instead.
The Cave Shake is a vegan, paleo, gluten-free, grain-free, dairy-free dessert shake made from organic coconut milk and loaded with Medium Chain Triglycerides – a type of fat that is important for health and energy levels. The shakes, which they say taste like melted ice cream, come in three flavors (chocolate, vanilla, coffee) and each serving has 320 calories, 32 grams of mostly saturated fat, 6 to 7 grams of carbohydrate and 2 to 3 grams of protein. For people on the Keto diet, a shake can replace a meal.
The Cave Shake isn’t cheap. At $71.91 for a nine pack, that comes to eight bucks apiece. Reviews say they taste like melted ice cream. They are available online, at Amazon, and at Whole Foods Markets in southern California and dozens of other markets throughout the state. While the keto diet is hot, Cave Shake hopes to expand its distribution. A Shark could help with that.
Cave Shake Company Information
Buy Now on Amazon
Posts about Cave Shake on Shark Tank Blog
Cave Shakes – Keto Diet Shakes
Cave Shake Shark Tank Recap
Holly and Billie enter the Shark Tank seeking $250,000 for 10% of their business. Their pitch is a skit with a song. When they’re done, they hand out samples. Robert thinks it tastes funny – that’s because it has Stevia in it. They explain about ketosis and get into the numbers.
Each container costs $1.86 to make and sells for $7.99. They’re selling in in southern California specialty food stores for now. Last year (2017) they had $270,000 in sales. This year (June 2018) they have $182,000 in sales so far. They gave away 15% of their business to LA Libations, a beverage industry incubator.
Kevin asks about a royalty clause for the incubator and Billie says they pay a commission on sales over $10,000. Kevin didn’t like that – he’s out. Robert doesn’t like the taste and finds the branding confusing; he’s out. Mark thinks it will be too much work; he’s out. Lori goes out too, leaving Charles. He offers $250,000 for 20%. When they try to get him to go lower, he doesn’t budge. Eventually they make the deal.
Cave Shake Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Charles closed. Charles promoted the drink on his Inside the NBA show. He pleaded with the audience to buy it so he could “quit this damn job.”
The company rebranded itself too Space Shake. The rebranding was Charles’ idea apparently.They also went to smaller portion sizes to reduce calories. New to the line are “Space Bites,” collagen bites sweetened with Allulose containing 2 net carbs.
As of June, 2021, the product is in 87 Whole foods in California, 6 in Hawaii and 25 others spread out across the country. You can also buy them on Amazon. The company is doing $3 million in annual revenue.
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Our delicious vanilla, chocolate & coffee sampler pack is a great way to taste all of our flavors. All flavors are organic, gluten-free, dairy-free, have no added sugar and are great as a dessert, snack or meal replacement. Loaded with MCTs and Good Fats that will give you a more sustained energy and help you feel full without carbs. We are certified organic and have a clean label with 6 or fewer ingredients depending on flavor. These are perfect for your busy lifestyles. Just chill and enjoy! (Must refrigerate after opening).
We invented CAVE SHAKES because we needed them! When we started a nutritional keto diet, we were required to eat tons of good fats and keep our carb count low. We were feeling great, losing weight rapidly, but still felt like we needed a dessert that wouldn't throw us off our game.
CAVE SHAKES were born! Creamy and delicious, these tubular treats quickly became our dessert for every meal and our go to meal replacement. CAVE SHAKES are loaded with MCTs and amazing macros to power you through your day. They are Keto, Paleo, Vegan, low carb, gluten free, dairy free, no sugar added, and use no more than 6 ingredients.